Get Hook’d Up

Santa Cruz County’s Affordable Cannabis

Pre-Order & Pickup Between 9AM - 9PM | Open 7 Days a Week!

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The Ville

30% OFF STIIIZY Mondays

30% OFF STIIIZY Mondays ✶

Proud Partner of WAMM

The Hook Joins Forces with WAMM Phytotherapies: A Partnership for Compassion and Wellness

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Affordable Medicine

Don’t break the piggy bank! Enjoy indoor & outdoor at “next-door” prices.

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Quality Cannabis

Find safe and trusted cannabis brands you love! New products daily.

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Effortless Experience

Get medical & recreational cannabis with a quick, easy and enjoyable shopping experience.

MORE BROCCOLI

🥦

FOR LESS LETTUCE

💸

MORE BROCCOLI 🥦 FOR LESS LETTUCE 💸

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Greetings, Tokers!

Welcome to The Hook Outlet Dispensary! We’re a locally owned cannabis destination with three groovy locations: Santa Cruz, Capitola, and Watsonville. Proudly serving the Monterey Bay and South Bay, we bring a nostalgic twist, community love, and good vibes to every visit.

At The Hook, we believe everyone deserves top-shelf weed at feel-good prices—and our daily deals make it even sweeter. Whether you’re after flower, vapes, edibles, or just a good time, our friendly, knowledgeable crew is here to help you find your perfect match.

With retro flair, local roots, and a deep love for what we do, The Hook isn’t just a dispensary—it’s a whole vibe.

100% Groovy

100% Groovy

The Hook Think Local First Santa Cruz County logo

The Hook Outlet is 100% Locally Owned & Operated

The heart and soul of Santa Cruz is built on community, and The Hook is proud to be an integral part of it. Cannabis culture is woven into the Santa Cruz way of life and many pioneers of cannabis reside here. With community as a priority, we strive to stock our shelves with top-notch local brands of the Santa Cruz County.