The Hook Capitola
The OG Outlet Dispensary
Named after the break. 🏄 Priced like it's 1975. 😎
About The Hook Capitola
This is where it all started — our flagship store and California's first true outlet dispensary. The Hook takes its name from the legendary surf break down at the end of 41st, and the shop runs on the same energy: laid-back, local, and always working. Inside our '70s-soaked space you'll find premium flower, potent concentrates, flavorful edibles, cannabis drinks, state-of-the-art vape gear, and top-quality smoking accessories — all at everyday low prices. Hook is our name, groovy weed is our game.
Getting Here Is the Easy Part
We're just off Highway 1 at the 41st Avenue exit, in the brick shopping center between Savy Flare Beauty and Wash & Dry — right across from Pizza My Heart (yes, it’s a love story in the making). Minutes from the Capitola Mall, the village, the surf shops, and the beach. We've got reserved parking, so roll in, chat with a budtender, or grab your online order and get back to the water.
Why Capitola Shops The Hook
The Hook is one of the few 100% locally owned and operated dispensaries in Santa Cruz County. We bring you quality cannabis at outlet prices, with everyday deals across the products you actually want. That’s how the outlet thing works: more broccoli, less lettuce, every single day.
FAQs
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Sure is — the flagship and the first outlet dispensary in California.
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Adults 21+ with a valid ID, or 18+ with a valid medical recommendation.
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Cash and Aeropay — plus there's an ATM in the shop if you need it.
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Yep. Order online, we'll have it ready for in-store pickup before you find parking. (You'll find parking. We have reserved spots.)
The Hook Dispensary — Capitola
Open daily 9am–9pm
📍 2175 41st Ave Suite A, Capitola, CA 95010
🚕 Get directions: Google Maps · Apple Maps
📞 (831) 322-HOOK
📧 capitola@hookoutlet.com
CA License C10-0001485-LIC | 21+ or 18+ w/ valid medical rec
The Hook Capitola, A Local Treasure 🧡